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Bigcommerce Hypes Availability of Pinterest Buyable Pins
Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins. This extra-mile effort will provide...
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Jack Dorsey Back in Charge at Twitter
On Monday, a little birdie told us that social media titan Twitter is welcoming back to the microblogging company one of its original leaders and co-founders. On Monday, Twitter confirmed that Dorsey...
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Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for...
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter — and the “Emerging...
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Marketers Use Social Media Not Just to Build the Brand, But to Bolster...
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an October, 2015 study by Ascend2 which queried...
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Get Ready to Talk, Retailers: 20 Percent Surge in Social Messages Forecast...
Retailers may know they need a strong social media presence, but minding the store too often gets in the way of minding messages on sites like Facebook and Twitter. In fact, the Sprout Social Index...
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Fake Users Bother 82 Percent of Businesses, But Security Still Lacking
“While 82 percent of companies struggle with fake users, 43 percent still admit to allowing them into their ecosystem,” according to a report from eWEEK. A recent Telesign survey of 584 U.S. and 414 UK...
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Top of the Social Network Heap? Facebook and Twitter, with Instagram As...
This year will be remembered as the year in which marketers put tons more bucks, time, and effort into social media marketing than ever before. “By the end of next year, 88.9 percent of U.S. marketers...
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Telmar’s RFT Methodology Could Help Everyone from Marketers to Presidential...
Make way for “the first reach and frequency analyzer based on time-spent surveys.” The news comes from Telmar, which hints at a potentially very important role in political campaigns. “(This)...
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Buy Buttons on Social Networks? Facebook Users Give It a Thumbs Down
Of all the social media platforms out there, Facebook ranks first in this: a lack of interest in site buy buttons. “Social networks have been experimenting with — and even fully implementing — buy...
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Opinion: How Social Media Can Make Or Break Your Brand
The following is a guest contributed post from Marsha Friedman, CEO of EMSI Public Relation. Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social...
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For Marketers in India, the Growth May Be in Social Media Rather than Digital
According to Octane Research, most marketers in India are still involved with digital, but have low expectations that the channel will generate more revenues in 2016 than it did last year. Octane...
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The Social Media Monster: More Than Half of Americans Will Log into Facebook...
Let’s face it, Facebook is a force to be reckoned with these days. The social site will retain its dominant status in both usage and social media ad spending. Consider eMarketer’s latest social network...
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Infographic: The Do’s and Don’ts of Social Media Market Research
“Social media research and insight is a powerful tool for companies in this day and age, and in 2016, it’s important to understand why.” That’s the opening salvo in a fascinating new report published...
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Infographic: The Top Social Advertising Trends for 2016
The influence of social media posts and ads on purchase decisions for millions of consumers can’t possibly be underestimated. Consequently, the challenge for marketers is to leverage social media’s top...
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TopTrack Aiming to ‘Disrupt’ Music Industry Via Social Media
TopTrack LLC, a producer of mobile Apps, has just announced the launch of a 1st-of-its-kind music app called TopTrack. The offering, we’re told, promises to “reinvent the way music artists are...
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What’s Next For Brands’ Social Marketing Strategies?
The following is a guest contributed post from Margie Kupfer, Vice President of Marketing at 3Cinteractive (3C). It’s no secret that social media can shape consumer behavior. After all, nearly half of...
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Op-Ed: It’s All About .SOCIAL
The following is a guest contributed post from Bill Glenn, VP of Marketing for Rightside. Social media networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The...
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How Many People in the World Will Use a Social Network This Year? Every Third...
Consider this: about 2.34 billion people — that’s 32.0 percent of the global population and 68.3 percent of internet users — will access a social network regularly in 2016. The startling fact? That’s...
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Klink Rolls Out Social Media Platform to Help Users Monetize Content
This week, Klink — a social networking platform allowing users to monetize their photo and video content — announced their iOS and Android app to pay the world’s top content creators. Currently...
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No Bots About It: The Bot Revolution Sweeping Across Social Media
The social media bot revolution is now underway. And the folks at a company called imperson are among those leading the charge. This week, MMW learned that imperson is releasing of its enterprise...
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